About us

Foundation Founder & President Joe & Emmy Liu

Welcome to Lively Health

Lively Health, a project of Joe and Emmy Liu Foundation, was founded by Silicon Valley semiconductor veteran Joe and his wife Emmy in 2019 as a 501(c)3 private operating foundation using technology to benefit human wellbeing.​

Lifestyle education and behavioral modification are crucial to our wellness and longevity,” said Ching-Pin Chang, M.D., Ph.D. He has over 20 years of experience in heart disease research and volunteers to serve as Chairman of Liu Foundation’s Medical Advisory Committee Chairman.

Foundation Chairman of Medical Advisory Committee​​ CP Chang
Dr. Chin-Pin chang
Chairman of Medical Advisory Committee, Liu Foundation


The Foundation’s Mission is to Use Technological Innovation for Behavior Conditioning and the Advocacy of Whole Health to Prevent Illness.


Use Lively Health App to prevent chronic conditions by building your 5 Pillars of Whole Health (physical, mental, social, financial, and medical)

  • Maintain 10 evidence-based healthy lifestyle habits.
  • Help save trillions on healthcare costs.
  • Together, build a healthy society free of chronic conditions.


Habits are hard to build and will take repeated practices, but behavior conditioning helps people make healthy habits into a reality. Together, we can build a healthier society, one habit at a time. We believe, with easy access to technology, we can keep track and improve our lifestyle.

Our Innovation

The Foundation devoted a philanthrope Lively Health App using technology innovation to prevent the chronic condition(s). An easy-to-use yet holistic health App was designed to gradually change users’ lifestyle habits to lower the likelihood of getting chronic disease(s). Harvard’s five lifestyle choices were used as the baseline score-trackers, with additional mental, spiritual, financial, and medical lifestyle choices for a holistic health App to educate, motivate, and shape ones’ lifestyle habits, as a result, lower the likelihood of getting chronic condition(s), gain quality of life, and healthy longevity.

Pillars of Whole Health
Lifestyle Habits
Doctor and nurse

Evidence-Based Lifestyle Choices Are Effective for Disease Prevention and Longer Healthspan

Fortunately, a Harvard School of Public Health study reveals that following 5 simple habits may prolong your life by 10 years or more. The study started by following participants starting at the age of 50. The 5 healthy habits are no smoking, no excess drinking, regular exercise, diet, and weight control. The result shows that participants were 82% less likely to die from cardiovascular disease and 65% less likely to die from cancer when compared to those with the least healthy lifestyles throughout the roughly 30-year study period.

What is Operant Condition?

Operant conditioning, also known as instrumental conditioning, is defined as a method of learning that employs rewards and punishments for behavior. Through operant conditioning, an association is made between a behavior and a consequence (whether it’s positive or negative) for that behavior.  For example, when rewards are introduced to increase behavior and a punishment to decrease behavior.

The Lively Health App aims to help users change unhealthy behaviors and build healthy habits through operant conditioning. Both positive and negative reinforcements are used in the App with a simple scoring system: 10 points for healthy behavior, 5 points for decent behavior, and 0 points for unhealthy behavior.  A scheduled system of rewards reinforces desirable behaviors and targeted punishments eliminate undesirable behaviors.  

Research shows that positive consequences are more powerful than negative consequences for improving behavior.  Therefore, we encourage users to work toward achieving 100 points, scoring 10 points for each healthy habit. Daily check-ins further reinforce the users to think about their habits and so positive behavior changes can happen over time.

B.F. Skinner
B.F. Skinner is regarded as the father of Operant Conditioning